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Catalog Countdown: Pages to Press Check

We’re anxiously counting down our SUMMER 2012 Catalog which officially drops on April 23rd. In grand anticipation of its arrival we’ll be giving you a behind the scenes look at what goes into the making of a ROXY catalog each week!  This week we’re taking you to Wisconsin, where graphic designer extraordinaire, Rebecca Kudela, traveled to oversee the catalog press check. Ever wonder what goes into a press check…here’s Becca’s quick guide:

1. Files/artwork is sent to the printer.

2. The files are setup on the huge web press that prints thousands of catalogs a minute (it happens really fast so I have to be quick about the decisions I make while on press)!

3. One of the most important components of press checking is to make sure the color looks ok! I compare what is being printed to the original photo proofs from back at the office and make sure the color matches. Is the ocean as blue as it is on the original? Are a pair of shorts red on press, when they are actually Coral?

4. The catalog gets printed in three parts, the cover portion (front, back, inside front, inside back), and the body – which is split up into two parts. The printer operates 24 hours a day, so for this book I started at 12am and finished approving the last body section at 5am, a long night, but worth it!