As they say, ‘It’s always Summer somewhere’, well conversely ‘It’s always winter somewhere’ which is why we’re excited to switch gears to the colder side of the year and talk with Snow Marketing Manager Amber S., who just so happens to know Snow better than anyone we know, and she should since she is a former Roxy snow team
We slipped into Amber’s office (in other words, ‘boardroom’) to catch-up and we found ourselves reeling about the beautiful new snow site
, Wanderlust videos
, new team riders
and much more.
It was difficult to carry on conversations, as we were distracted by her neat mix of flea market finds, a wealth of Roxy snow memorabilia that would make any Roxy girl proud, and a collection of all the newest boards
that make us want to grab ours (or the ones in her office) and hit the road…but before we pack our board bags we got the snowdown straight from the source.
1. Eminence C2 BTX snowboard
2. Banana Smoothie EC2 Split Snowboard
3. XOXO PTX
4. ROXY: Flea market frames. Tell us a little bit about these, what’s in them, where did you find the frames...
Amber: "(ha ha, they're from Aaron Brothers, but I'll pretend) I was looking for frames that would mix well together and give a nice winter cabin feel without resorting to cliche "knotty pine". Someday I hope to get them up on the wall, but until I find the time they will continue to decorate the corner."
5. ROXY: Snowboarder Magazin
e with team rider Torah Bright
…Tell us about this.
Amber: "That photo was taken on day 1 of the Snowboarder Magazine Ms. Superpark event. Torah was ripping and having a lot of fun on the set-up that Snowboarder built, it was the best course that event has ever seen. The funny thing is she rode so hard that day that she wore herself out and ended up being sick for the rest of the event. Lucky for her, one day was enough to nab the magazine cover shot."
6. Amber: "Split boards
are the antidote to expensive ski lift tickets. They're the fixed gear bikes of the snowboard world, minimalist equipment made for touring adventures in the backcountry. The board is made to be split apart, then you throw rubber skins on the base of the board's skis and climb up the mountain. When you get to the top, click the board back together and enjoy the ride down."
7. ROXY: Tell us about your job, and how your work ends up in a magazine.
Amber: "In the snow industry we're always working on a few winters at once, for instance right now we're sending out videos and ads for our 2013 line, producing photo & film shoots for the 2014 line and our designers are starting to develop the 2015 line. So I split my time between planning, producing, and executing the marketing assets for each season, working with the athletes, all the while trying to keep my finger on the pulse of what is cool in snow at the present. Oh, and all while staying on budget. It's a lot to keep track of, but at the end of the day I am thankful to be able to work with something I believe in."